Proctor And Gamble Case Study Analysis Paper
Case Study: Procter and Gamble’s Business Strategy Essay examples
791 WordsSep 15th, 20124 Pages
Case Study Questions
(1) What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Procter & Gamble uses “distributed development” as part of their global model. This model allows for the adaptation in a set of tools and practices that fit an organization’s needs. This can range from project management procedures to specific chain of tools used by company’s development team. P&G shares the model for increased communications from all aspects of the company; from production to suppliers, to upper-management. By increasing interaction of its employees, informed decision making is fostered which can ultimately lead to P&G producing more quality goods.
(2) How is P&G…show more content…
Summary of Case Study: Procter and Gamble
Discovering early on, as Procter and Gamble (P&G) did in 2000 under the leadership of then CEO A.G. Lafley, that current methods of information handling and communication are ineffective can prove beneficial if the right blend of technology and leadership are woven into the fabric of the organization globally. When P&G realized that its current information handling processes were inefficient and dated, such as “gluing” together page-by-page experiments done by scientists, Lafley took the initiative to modernize the organization as a whole to allow for a more collaborative method of information sharing. According to then-Innovation Manager for P&G’s Global Business Services Joe Schueller, the biggest culprit in efficient information sharing was email. Senders were controlling the flow of information, causing those involved in the email to not have the distributed information available to them. Also, sharing of information such as presentations via email proved redundant as the same file was being sent out to multiple recipients. To allow for a more collaborative working environment globally, P&G elected to use Microsoft SharePoint. Although employees initially met with resistance to the idea, SharePoint allowed for a single-point of information sharing while combining a myriad of technologies such as email,
Essay on Study of Procter and Gamble
2265 Words10 Pages
Study of Procter and Gamble
A Company like Procter and Gamble can attract the attention of any one in the whole world. It made and still makes the life of any individual much easier by providing him with reliable products that he appreciates for their superiority and their safety. Today, in Egypt, the products of Procter and Gamble have conquered the Egyptian market. In every house, one or more products are found. As a result, the Egyptian local products could not compete with this outstanding quality that P & G offers. The public is interested in gathering more information about the company. That is why, knowing more about the earlier foundation of the firm, its purposes and core values, the process of innovation of its products,…show more content…
One century after the establishment of the P & G, "sales reached $230million" (P&G History 2). Throughout years, P & G continued developing new products. In 1987, the company was chosen to be "the second oldest company among the 50 largest fortune 500 companies" (P&G History 3). Five years later, "P&G received the World Environment Center Gold Medal for international Corporate Environmental Achievement" (P&G History 4). One year after this recognition, P&G Company's sales reached $30 million and even more. In 1995, P&G was given another medal, which is the National Medal of Technology, which is considered "the highest award the United States bestows for achievement in technology" (P&G History4). Generally speaking, P&G is one of the factors that led to the economic growth and the welfare of the world because it gave the chance to more than 110,00 people to work. Like any other company in the globe, Procter and Gamble Corporation, set their own objectives and goals in order to achieve their main purpose. Their purpose is to provide products of superior quality and value that improve the lives of the world's consumers. By achieving their purpose, they will be rewarded by their consumers with " leadership sales and profit growth" (P&G Goals 2), which will, in turn, affect their communities, their people and their share and stock holders to live and work in welfare. Moreover,