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Sports Industry Cover Letter Samples

Cover letters: 6 simple steps to get your application noticed

Personalise by telling your story

Tell how your story relates to your desire to get this job within sports. Show the employer what your unique experience in sports is or in which aspect of sport you are an authority. It is possible that you started your sports career at college playing, coaching or organising sporting events or you may also have participated in hundreds of running events as a volunteer for example. All of these experience should be part of your story.

Personal Brand

Recruiters within the sports industry look at social media platforms to understand how good you interact with other decision makers in the Sport Industry. How many connections do you have on LinkedIn? How many decision makers within sport do you follow on Twitter? Have you published any articles in online magazines or have you got your own sports-related blog? Do you have a professional or non-professional profile? Consider all of these aspects when writing your covering letter.

Passionate at work

Show what your passion can achieve within the sports industry, tell the employer how you increased ticket sales by 50% in your last job or how you engaged with followers via social media; don’t just tell them you are passionate about sport but passionate about working in sports!

Summarise your relevant experience

Provide specific sport-related qualifications and achievements relevant to the role and organisation that you are applying for. Job descriptions tend to be quite lengthy and detailed; therefore, you should summarise briefly in the covering letter your skills, experiences and aptitudes relevant to this organisation.

Keep it short and follow-up

HR departments in most of the sporting organisations are understaffed and overwhelmed with hundreds of applications. Keep your covering letter simple and to the point. Do not forget to follow-up with a telephone call to make sure they have received your job application.

Highlight Connections

It is all about the credibility you have within the sports industry. You should mention in the covering letter the reliability demonstrated for your previous employer. When applying for a specific sport organisation, you should leverage your contacts to find out if they know your target organisation and any of their employees. Within the sports industry everyone tends to know each other and it is worth mentioning who you know.

Improve Your Sports Career Cover Letter

The cover letter allows your personality to shine through, gives you the chance to promote highlights in your resume and introduce yourself, allows you to tailor your message to the individual employer, and gives you a chance to describe why you’re a good fit for the job. It is a powerful tool!

It is also your chance to display your communication skills and your level of commitment and enthusiasm regarding the open sports career position.

  Here are a few tips to give your cover letter a boost:

Personalize Your Cover Letter

Most suggest cutting down your resume to a single page, or at the very least shorten it. The cover letter allows you to offer specifics that may not show up on your resume.

If you earned all-conference honors in football and now you’re applying for a football coaching position, the cover letter offers you a chance to talk about that experience. While the resume may be reduced to, “Earned all-conference honors in football,” the cover letter allows the chance to talk about the reasons you were able to accomplish that honor.

If organizing is your strength, make sure that shows through in your cover letter. If it’s creativity, let that skill show through in a professional but stylish cover letter.

Target Cover Letter to Specific Position

Ideally, you should not have to make many changes to your sports career resume, but be prepared to make significant changes to each cover letter.

A vastly different cover letter is often needed if one position you are pursuing is significantly different from another you are attempting to land.

Focus on the attributes that will help you be the best candidate for the position. If there is an advertisement or a contact indicates what the qualifications for the position are, review those qualifications and address each one.

Focus on why you are a good fit for the job as you talk about your qualifications.

If you do not meet one of the qualifications, now is your chance to explain why the employer should make an exception. Suppose they are looking for five years of experience, but you only have three years. You may note, “While I have only coached high school football for three years, I played college football all four years and earned all-conference honors.”

Certainly do not lie or exaggerate, as you don’t want to start a job this way, risk losing the job over this issue in the future, or have this as a worry in the back of your mind.

Highlight Connections with Prospective Employer

If you have some personal connections to a prospective employer, be sure to mention those in the cover letter. This will allow people reading your cover letter to make that association.

Say you’re applying for a job with a minor league baseball team after graduating from college. While in high school, you worked with this team in concessions. Don’t assume that everyone will instantly recognize your name. Remember, positions change, and perhaps a person or two in the decision process may not be aware of your past service.

Perhaps your former boss, Mr. Smith, whose opinion is respected, has mentioned that you will be applying.

Now when you mention your previous ties to the club, the reader may think, “Oh yeah, this is the applicant Mr. Smith told me about.” Also, use LinkedIn to discover connections to the company you may not be aware of.

Highlight Accomplishments in Resume Suited to Job

So in college and your first few years out of school, you have piled up accomplishments working in the athletic department at a small school. You’re looking to move onto a new challenge and, to your credit, the list of accomplishments on your resume is a long one.

The cover letter offers you a chance to highlight a few of the accomplishments that best apply to the specific position you are pursuing. If you’re applying for a sports information job, you might write, “I received many honors in school, but one I’m especially proud of was being honored by the College Sports Information Directors Association in 2005 for …”

Request an Interview

Once you have concisely told the reader why you would be a great fit for the job, be sure to express your interest in meeting with your prospective employer.  This again shows enthusiasm and will remind the reader to review your contact information.


Besides re-reading the cover letter yourself, be sure to have a trusted friend or two read the letter. If someone in the field you know can review the letter, even better. Encourage them to not only mark typos but critique your overall letter and suggest any ideas they may have.

Perhaps you will agree, disagree, or come to some decision in the middle. But you will be actively thinking about how best to communicate your experiences and qualifications. Remember, you are going to be writing different cover letters to each specific position, so carefully proofread each time.


Updated by Rich Campbell

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